Intrinsic gifts

Intrinsic is the love child of founders Adèle and Jamie Basheer, who began the South Australian business as a team of two in 1996. In search of a more meaningful approach to life and business, the soulmates sat down at their weathered kitchen table with $30 worth of recycled cardboard, a handful of quotes and a simple vision; to make a positive difference in the world.

Right then and there, Intrinsic's first greeting card collection was created, and now, we are one of Australia’s leading creators of inspirational stationery, giftware, greeting cards, diaries, homewares and travel accessories.

With original illustrated designs created by Intrinsic’s in-house design team in the heart of Adelaide, and Adèle Basheer’s inspirational quotes, we are known for our soulful spirit and positivity-packed burst of colour.